HEALTHCARE'S SELF-SCHEDULING PROBLEM (TIMES 3!) AND SOLUTIONS
Healthcare is stunted trying to solve its access problem -- a problem that other industries have already solved.
In this age of on-demand access, consumers are accustomed to an array of convenient online options such as paying the bills, finding & buying that new set of LEGOs, shifting e-trade investments, or booking the coveted flight to Hawaii.
Healthcare can’t seem to follow these examples.
By understanding these barriers and implementing the solutions here, healthcare organizations can get 30% or more of their appointments self-scheduled within 6 months!
Despite many years of incredible patient pressure to expand patient access, online scheduling adoption has been halting and sporadic. From as far back as 2017, 4 in 5 patients have preferred a physician who offers online scheduling (Healthgrades analytics, September 2017).
And that’s just the beginning! There are a host of other benefits to patient self-scheduling:
This list of benefits seems tremendous. Why, then, hasn’t health care just adopted technology other industries already have to solve this?
The truth is, they have! The government subsidized the expansion of patient portals many years ago. Most patient portals have patient self-scheduling options. They are relatively unused.
Here are the problems they ran into
- Solutions required patients remember a login and password With heavy promotion, patient portals will get substantial first-time use, but because a username and password is required and access is rare, they get far less repeat use
- Once they login, they can’t schedule the appointment they need Most providers and health systems only have a very short list of available appointments. Usually the patient can only request an appointment and must wait on a scheduler to finalize
- Patients put themselves in the wrong appointment all the time these scheduling errors lead to communication burdens and patient safety issues
3 Barriers to self-scheduling
It turns out, healthcare scheduling has a few barriers that have been difficult to overcome.
Thankfully for the billions of online patients out there, each of these has a solution.
Login & Access
Like finance, healthcare is a regulated industry. Websites must meet government guidelines, notably HIPAA & HITECH. This has caused patient portals to require logins, just like your bank and credit card site. However, most consumers access their bank frequently. In this regard, the healthcare market is more like airlines, where there are a few frequent fliers but most people use only occasionally.
This raises another question. How do you schedule a healthcare appointment if the system doesn't know who you are or your health history?
Automated EHR Patient Matching
By putting in just a few pieces of information, the patient can be matched against their record in the electronic health record or patient portal. A dashboard allows for quick review and approval for “maybe” matches.
Scheduling accuracy & available visit reasons
Scheduling accuracy is defined as the percentage of appointments that need to be rescheduled due to errors. For patient self-scheduling, “scheduling accuracy” refers to the tendency of patients to schedule the wrong appointment. Patients don’t know what types of visit are appropriate to their symptoms. Imagine trusting the patient to get the lab time right for testing, scheduling the right gap between that and the provider appointment, and figuring out the provider’s preferences for reviewing the results!
Even many people inside of healthcare aren’t aware of how complicated healthcare scheduling is. It causes a tremendous number of errors even for extensively trained and full-time schedulers. The power of combinatorics meant that just one mid-sized client of ours had over 50 million possible scheduling combinations! If you’re not familiar with these problems, we’ve written about the complexity problem of scheduling in this article. Go ahead and check it out, we’ll wait right here for you to come back:
The result of this complexity is that only a few visit reasons can be made available to patients. Nearly every patient portal allows patient self-scheduling, but typically only 3-7 visit reasons. This makes patient self-scheduling very limited. Patients usually request an appointment and wait for a scheduler to get back to them, which isn't very efficient or satisfying and doesn't even count as self-scheduling.
We pointed out that there are only 3 possible solutions to the complexity problem:
For patient self-scheduling, however, only 1 of these solutions solves scheduling accuracy and opens up the entire schedule for patient self-scheduling:
Scheduling automation, like Health Desk Intelligent Scheduling, takes the complexity in scheduling and puts it into software. Because the computer system has been given the “training” for how to schedule, the patient doesn’t have to. It is so successful, clients of Intelligent Scheduling have gone from having 10% of their schedule online to having the entire scheduling calendar online, including complex imaging and surgeries!
While scheduling accuracy is the biggest benefit for Intelligent Patient Self-scheduling, it is by no means the only benefit. Other benefits are:
- Self-rescheduling: this scheduling automation allows patients to re-schedule themselves while keeping all the same scheduling rules and without re-asking all the questions that were asked the first time! This saves tremendous time on the part of the patients and your staff, and helps keep the schedule full.
- Automated Waitlist: waitlists give patients the chance for an earlier appointment if someone cancels. Let’s say your practice gets a reschedule for the next day. Self-scheduling waitlists matches that newly opened slot against all the criteria of patients in the waiting list, and offers to each patient in turn the opportunity to come in earlier and fill up that slot. Scheduling automation allows patients to opt-in to the waitlist, contacts patients in the waitlist when an opening becomes available, and lets patients update their phone numbers and manage their waitlist entries.
- Automate rescheduling campaigns: a provider gets sick and needs to reschedule all appointments for a day. A snow storm hits and an entire office has to reschedule every appointment for a day. With Patient self-scheduling it is easy to send every single patient an email or SMS message with an apology and a quick re-schedule link to find the next available appointment.
- Patient self-scheduling: helps patient navigate to where they need to go, electronically download or fill forms they need, or securely upload files.
A patient schedules an appointment for a fever, headache and stiff neck. The next day they are in the ER with life-threatening meningitis that was totally preventable with earlier attention.
Situations like this keep providers and chief medical officers up at night.
There is an established process for patient safety in telehealth. It involves the following steps:
- Screen the patient for potentially dangerous symptoms (sometimes called “red flag list” or “symptom screening”)
- Based on the potential medical urgency of these symptoms, escalate the patient request
- This escalation is usually to a nurse
- If more urgent, it might involve paging a provider or even…
- Directing the patient to go to the emergency room or call 911
The problem with letting patients schedule themselves is that patients don’t know enough to appropriately screen their own symptoms. Few patients know that a stiff neck could be more than muscle strain, or even if they did, what additional questions they should be evaluating in order to remove that possibility. This is called, “triage” and nurses are licensed with special training to help patients through this.
Patient portals and even scheduling automation solutions haven’t found a solution, but one exists:
The power of natural language processing combined with specialty knowledge allows the following:
- Patient enters their symptoms just the way they would say it
- NLP associates their terms with clinical concepts
- The patient is asked a few clarifying questions
- The system directs them to schedule an appointment, talk to a nurse, or go the ER/call 911
This solution brings safety checks to the scheduling process in a way that gets patients to the help they need right away.
The vision of patient self-scheduling has been a pipedream for most organizations. Everyone wants it, but the barriers have been too hard to overcome. Thankfully, each of these has a proven, safe solution!
Keona Health clients
For more information, check out the following resources:
About Keona Health
At Keona Health, we believe that relationships matter. We know that a clinic’s triage system can test a patient-doctor relationship, especially if a patient cannot easily get the help he or she is seeking. Keona Health offers healthcare software and automation solutions to ease the burden of telephone triage on medical practices and help medical professionals better communicate with patients.